Book More Qualified Demos
We run focused cold email campaigns so you can stay focused on building and closing.
We learn your ICP and offer, build the list, handle replies, and put serious buyers on your calendar.
More qualified demos → more chances to close deals, without hiring SDRs or spinning up a full sales org.
You only pay for demos that meet qualification criteria we define together.
Tasteful, on‑brand copy
Outbound written in your voice and aimed at the right accounts. No spam blasts or generic templates.
Visibility and control
You see who we’re targeting, what we’re sending, and how it’s performing. We adjust together as we learn.
Meetings, not vanity metrics
We measure success by qualified demos and closed revenue—opens and clicks are just supporting stats.
Turn extra demos into real revenue
Your dream outcome isn’t “more meetings.” It’s more closed deals and predictable revenue. Our job is to increase the number of qualified demos you get every month so your existing close rate has more chances to work. The calculator on this page shows what an extra 10 qualified demos per month could mean for your pipeline.
- • Higher likelihood of your dream outcome: more qualified demos → more at‑bats for your sales process.
- • Short time to value: most teams see first demos within a few weeks of launch.
- • Low effort on your side: you bring product and ICP; we handle the research, writing, and sending.
Built for lean B2B SaaS teams
This is for you if:
- • You run an early‑stage B2B SaaS company (roughly 3–50 employees).
- • Your average deal size is at least $3k ACV, so each new customer actually moves the needle.
- • Sales is founder‑led or handled by a very small team.
- • You’ve relied on inbound, referrals, or networks so far and outbound is inconsistent or non‑existent.
- • You don’t want to hire, train, and manage SDRs just to see if outbound can work.
If you’ve ever said “we should be doing outbound, but we never get to it,” this is built for you.
How it works
Define your ICP & offer
We sit down to clarify who you actually want demos with and what you’re offering them. This becomes the basis for targeting and messaging.
Build the list & campaigns
We research accounts and contacts, set up sending infrastructure under your domains, and write multi-step cold email sequences in your voice.
Handle replies & book demos
We monitor replies, handle basic questions and objections, and book qualified demos directly onto your calendar.
Review, learn, and scale
Every week we review results together, refine lists and messaging, and scale what’s working while cutting what isn’t.
Your time commitment is a kickoff call plus a short weekly review. We handle the moving parts.
What we mean by a “qualified demo”
We agree on clear criteria before anything goes live, so there’s no confusion about what you’re paying for.
- • Company matches your ICP (industry, size, and geography).
- • Contact is a decision-maker or strong influencer for your product.
- • They’ve explicitly agreed to a 20–30 minute call about your solution.
- • They’re not a competitor, investor, or recruiter.
- • Meeting is scheduled on your calendar with context about why they’re interested.
Only meetings that match this bar count as billable.
Why I’m doing this
Before this, I built My Zoning AI, a niche SaaS that answered zoning questions for architects. To get customers, I ran my own cold email campaigns: ~500 targeted firms, healthy open and click-through rates, and one prospect who went all the way to the checkout page before a payment bug killed the sale.
That experience—figuring out lists, messaging, deliverability, and how to talk to a very specific buyer—is what pulled me toward outbound itself. Now I focus on helping early-stage SaaS teams do cold email the way I wish I’d done it from day one: disciplined, respectful, and measured by demos and revenue, not just activity.
- • I only work with a small number of clients at a time so I can actually think about your campaigns.
- • Your incentives and mine are aligned: I only make sense to you if demos lead to pipeline.
- • Everything goes out under your name with copy you’d actually be comfortable sending yourself.
See if this makes sense for your product
If you’re an early-stage B2B SaaS team and want to test pay-per-demo outbound instead of hiring SDRs first, let’s map out a small pilot together.