About
A small shop obsessed with good outbound
From niche SaaS to outbound
I’m Chris. I’ve been on the other side of this as a founder, trying to get strangers to care about a product with no brand and no sales team. My Zoning AI was my first serious attempt: I built the product, then used cold email to reach hundreds of architecture firms alone. That taught me how unforgiving bad outbound is, and how powerful disciplined, respectful outbound can be when done right.
This shop exists so early-stage SaaS founders don’t have to duct-tape their own outbound motion while juggling product, hiring, and everything else.
How we approach outbound
- • Low volume, high intent – We’d rather send 200 great emails than 20,000 generic ones.
- • Brand-safe copy – Everything goes out under your name; we write the kind of emails you’d be comfortable sending yourself.
- • Aligned incentives – You pay per qualified demo, so we only “win” when you’re having real sales conversations.