How It Works
A small, disciplined outbound engine
Exactly what happens when we run cold email for you, from kickoff to first demos.
Kickoff & ICP workshop
45–60 minute call. We clarify target industries, company sizes, roles, triggers, and disqualifiers, and gather your current messaging and positioning.
Offer & angle design
We translate your value prop into 1–2 outbound hooks. We draft the first email and follow-ups for your review and tweak until it sounds like you.
Infrastructure setup
We help set up sending domains/inboxes if needed, warm them up, and configure basic tracking and reporting.
Prospect research & list build
We source accounts and contacts that match the ICP and enrich them with role, company context, and any relevant signals.
Campaign launch
We start with modest volume to protect deliverability, monitor performance daily in the first 1–2 weeks, and adjust quickly.
Reply handling & demo scheduling
We categorize replies (interested, not now, wrong person, etc.), send polite, contextual follow-ups according to agreed rules, and coordinate calendars to book demos.
Weekly review & scaling
Short weekly sync or Loom update summarizing numbers, learnings, and changes. Once the playbook works, we scale volume carefully while maintaining quality.
What you need to provide
- • A clear understanding of your product and best customers.
- • Access to a founder or AE who will take demo calls.
- • A Google Workspace or O365 email environment and calendar to book into.
- • A basic CRM is helpful but not required for a pilot.
Most clients spend under 2 hours to get started, then 20–30 minutes a week to review. We handle the rest.